How to Get Companies to Let You Review Products Gaming

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How to make a Game Reviews Website?

Are you looking to practice the how to make a game review website?

Alexander Safonov

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The game industry profits and audience are much bigger in comparison with the picture show industry and music. The number of gamers is constantly increasing. Approximately information technology is 3 billion people (effectually twoscore% of population). These are the perfect conditions for starting gaming related projects, a game reviews website, such every bit Metacritic. I will show you a detailed instruction on how to start a like platform, what will you lot need for information technology, and what volition exist the expanses on the evolution.

Target audition and the niche

Most pop gaming platforms statistics. Source

Ordinarily, the game industry is considered as something of a single thing, simply it has a variety of sectors for each platform. Fifty-fifty the console market is divided on: PlayStation, Nintendo and Xbox. In the past they were besides portable game consoles, merely now they are non that popular.

Some of the most famous games are released on each platform at the same time, simply there are some exceptions. For example, big developers make exclusive games for specific platforms. God of War and Uncharted — are PlayStation exclusives. Halo — for Xbox and Windows (Microsoft), The Legend of Zelda — Nintendo. And there are still many other exclusives, then the gamers need to make a decision, which platform to choose and which exclusives to play.

If you want to start your website, you can do game reviews for each platform. However, it is quite expensive and risky, considering yous will need to fight with the market leaders: Metacritic, Destructoid, GamesRadar+. GameSpot and others. Notwithstanding you can still focus on but one platform, and create your own listing, design and marketing strategy. This might bring y'all into the public eye and brand the marketing more than effective.

Concern model and monetization

Business model. After you have chosen the niche for your game review website, yous will need to decide on how your concern model will look similar, its principles, and the mode it will work. Beginning, you will need to find people who volition write the reviews. Information technology can be a text with screenshots, or a video review. The easiest pick is to follow the famous Yelp, they introduced a platform where people tin go out feedback and marks to the local business and share their experience with other people.

But information technology is not the only solution. Here are some other popular alternatives:

• Professional person reviewers exercise the overviews. Critics and journalists use special platforms to write the reviews, and become paid for it per project or on a salary basis. The Dermatology Review (skin care products) and Cocky-publishing Review (books) use this business organisation model. For example, on Metacritic you can see the reviews of ordinary gamers and professional person critics.
• The users write reviews, and the website shares the income with them. Whatever user tin can earn coin and write a review according to this business organization model. The mode a person gets paid may vary: for one review, for the number of views, for a click on the link. EPinions, Software Guess, Vindale and Irecommend employ this business concern model.
• The website introduces game reviews. Hither, your platform will gather the marks and reviews from many websites in 1 place. This tin exist done manually, or an automatic algorithm may exist created. Rotten Tomatoes have chosen this option.

Website monetization. If you want to earn coin on your website review, you should determine the mode of its monetization. Many platforms are using ad for monetization. These are another ways for monetization:

• Referral programs. Y'all write a game review and exit a link to the store page of that game or its merchandise. There are quite a lot of programs similar this one. Yous can integrate multi-vendor marketplaces such every bit Become Gratuitous Stuff or Get Brand Deals, or directly to partnership programs, which are very popular amidst big marketplaces.
• External services integration. You lot tin integrate various services, for example Yelp works with food commitment companies Grubhub and Eat24, you can too integrate with repair services, payment systems and online games.
• Paid membership. The users volition get access to content after the subscription. You can add the reviews to the subscription(only information technology is better not to do it), for example interviews, statistics and industry assay tin can be a function of the subscription.
• Donations. It was hard to imagine it 5 years ago, just now a lot of platforms, streamers, bloggers, reviewers earn money from viewers' donations.

UX/UI blueprint for a review website

After yous choose a niche and the business concern model, you lot can commencement the evolution of your platform. For this task you lot should find a professional UX/UI designer, a ameliorate option is to hire a marketing agency or a total cycle development company, such every bit Merehead. They tin can give y'all a strong conception, business concern analysis and the development of the website.

This is the scenario of website design evolution.

Working on the website'due south structure. Kickoff you lot do a thorough assay of the niche, target audience and opponents, when you have the information you tin can notice out what are the needs of the readers and decide which features to add to your website. You will accept a map of the users' stream, a visual scheme where the user has a task and finds a solution, usually information technology is searching for a review or writing one. A users' stream is the activeness needed to perform and the website pages a user sees.

An case of a users' map past Yelp. Source

A website map is based on the users' stream. This map is necessary if you lot want to organize the content, and then that the users exercise not have difficulties with navigation. Block — are the elements of the website map. The blocks brandish the pages and navigation between them (where they lead the pages). Here is an example of how it looks:

Informational construction of Google. Source

Developing the platform framework. Then you create a typhoon page, without graphics, text, typography and color schemes. The framework helps to see how the website will look, and which functions it will take.

Framework case by Yelp Travel. Source

Developing layouts and templates. If the framework is exactly as y'all wanted, you tin can starting time creating a website layout based on information technology — it's an approximate idea of how the users will encounter the website. In the layout you volition have a color scheme, graphics, text, images etc.

An example of website layout by YELP TRAVEL. Source

Moreover, oftentimes the layouts are used for website templates, or release versions, where each button functions, animation and videos are nowadays, just the master website functions are non present at that moment. The templates help to understand whether the website volition be comfortable, simple and easy to comprehend.

Framework, layouts and templates. Source

Main and additional functions

You should also decide on which features to add to your game reviews website. These platforms usually practise non have many, because the users need them to search and read reviews, or write their ain if possible.

Sign upwardly/log in. If the users want to detect a review most a sure game and read it, the registration is not necessary. Nevertheless, if they want to comment, or to add a review to their favorites and get more than reviews in that category, they will need to sign upward. To sign up they can use Google, Apple, Facebook or Twitter accounts or their email.

Registration grade on GameSpot

Website search engine. Information technology should be simple, effective and smart, so each user can practise a couple of clicks and notice the game review they wanted. Y'all tin can sort the games and reviews co-ordinate to the genre, year of release, platform, score, programmer etc. And if your listing is huge and filters are nice, your platform volition exist used more often by the journalists and analysts to search data and analyze the market place, also they will give credit to your platform equally the source of info.

Advanced search menu on GameSpot

User profiles. This will allow your user to add together an avatar, leave comments, link their social platform profiles, choose their favorite genres, follow new game reviews and many other things. Furthermore, they volition be able to customize the interface slightly, schedule the notifications, and if needed to restore the password.

Metacritic — an example of a uncomplicated only smart user profile setting.

Ratings and reviews. Many of the game reviews are in-game screenshots with text. Recently, YouTube video reviews, trailers, and gameplay are fastened too. At the beginning or at the end of the article usually the users see the rating of this game based on: gameplay, graphics, plot, music, optimization, inventiveness and other. Some platforms give only a short description of the game and the total rating.

Mass Effect Legendary Edition rating on GameSpot (left picture) and Metacritic (right moving picture)

Writing and adding a review. The easiest solution is to create a template for writing text reviews and rating, something similar to Facebook comments. There is as well a more complicated and expensive solution — to develop a text editor, where y'all can write the article, add typography, pictures and videos.

An instance of headline, main photograph and the beginning of the text on GameSpot

Administration panel. This one is necessary to trace the users on the website, manage the content, listing, categories, reviews, ratings, monetization, payments, marketing instruments etc. Only your partners and staff members will have access to this console, the profiles are added right to the organisation, or the main administrator tin can create them.

Fraud protection. The game reviews help the users to make up one's mind whether to purchase the game or not, annunciate them, concenter investment to new projects and games. Moreover, the developers go bonus payments for good reviews on Metacritic, GamesRadar, GameSpot and other platforms. However, information technology is very risky due to manipulations with the ratings, and you will demand to fight them. Usually, anti-spam services come to rescue, or IP proofing.

Additional functions. These are not necessary, but they tin enhance the user feel and attract more people. If y'all want to brand a review website, yous can add the post-obit things:

• Activeness gamification. You lot can develop a organization, which will trace the activeness of each user on your website and offering them different bonuses, the most active one volition be awarded. It tin exist something symbolic or real rewards (such as Yelp offers).
• Automated letters. The notifications will tell about game releases, new reviews, private messages, comments, best games of the week, month or year.
• External services integration. Oftentimes, it is a partnership program, or cooperation with delivery services, streaming platform, social networks and other.

Architecture, technology stack, API

This is a ready of diverse instruments for website development. For instance, programming languages, libraries, compilers, frameworks, database direction systems, operating systems, API etc. API (Application Programming Interface) — these are the instruments that connect the backend and frontend parts of the website, these likewise integrate external services that widen the functionality of the platform starting at online purchases and ending with geo targeting of the users.

This is an case of technology stack for a games review website development:

Coding and testing of your website

When y'all choose all features you want your website to have, detect the best blueprint solution and select the technology stack, the programmers first doing the coding. But, not always, sometimes the websites are based on WordPress or constructors like uCos, Webasys, uKit, Ucraft and Wix. This is much more uncomplicated, fast and cheap than starting from scratch. However, you nevertheless will need to observe an expert with experience. Otherwise, your website volition take problems with security and uniqueness.

So, if you can employ the custom development, don't hesitate to practice information technology. Your website will accept unique blueprint and features, and you lot volition have all the rights for the website, and the ability to manage and develop the website as y'all want. If yous employ the constructors, you will demand them until the developer adds new templates and fixes the bugs and problems.

The price of this type of development depends on the difficulty and the location of the developer. Here is the approximate cost:

Marketing strategy

After you launch your project, you lot will need to concenter the users. Yous will need money and time for information technology. Here are the approximate costs of advertising on dissimilar channels.

How to make a Game Reviews Website? key takeaways:

1. Target audience and the niche
2. Business concern model and monetization
3. UX/UI blueprint for a review website
4. Main and boosted functions
5. Architecture, technology stack, API
6. Coding and testing of your website
7. Marketing strategy

Merehead does professional development of how to make a game review website. If you have questions, contact united states for a gratis consultation.

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Source: https://merehead.com/blog/make-a-game-reviews-website/

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